ABOUT ME
I’m a marketing and creative strategist based in New York City, with a background that blends photography, storytelling, and digital growth. My work has always lived at the intersection of creativity and strategy, social media and cultural relevance, where ideas are not only developed, but thoughtfully brought to life in a way that resonates and drives impact.
I started out in photography, learning composition, precision, and how to see moments in a way that feels intentional. That foundation still shapes how I approach everything I do. Over time, I expanded into digital marketing and brand strategy, working with major brands and partners to build campaigns across content, social, partnerships, and digital platforms. I’ve led initiatives that scale, perform, and connect with audiences, while always keeping a strong focus on the quality and purpose behind the work.
Throughout my career, I’ve been drawn to work that brings people, brands, and big ideas together. I’ve helped lead creative and go-to-market campaigns across digital, ecommerce, paid media, social, OOH, and experiential channels, partnering with cross-functional teams, agency partners, and major brands including Disney, Lucasfilm, Netflix, Meta, Formula1, HBOMax, Guinness World Records, NBC Universal, the Empire State Building, as well as live TV shows like Live! With Kelly and Ryan, The TODAY Show, The View, and more. I’ve served in senior leadership roles on campaigns recognized by major industry awards, including CLIO-winning work and campaigns nominated for Webby and Shorty Awards.
At this stage in my career, I’m especially focused on building work that feels meaningful, culturally relevant, and commercially impactful. I care about ideas that connect with people in a real way, move beyond passive consumption, and create something audiences want to engage with, share, or experience. To me, creativity is not just about output. It’s about purpose, precision, and turning strong brand storytelling into work that drives attention, action, and measurable impact.
